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Donating to charity and supporting charitable causes is good business for a company. It helps build a positive reputation and gives you a boost in the eyes of customers. Not to mention that you are able to help out with a good cause. It’s a win-win situation for everyone.
Tips for Choosing a Charity to Support
However, there are many charities out there that need your help. You can’t donate to them all, so you have to choose which one or which ones you will work with. While it may seem like a daunting task to choose a charity or charities, there are some tips you can follow to make it easier.
Consider Your Mission Statement
Before you even start to consider specific charities, you should consider your company’s mission statement. You want to partner with a charity that will complement your company. Your values should be similar. You should both be on the same page when it comes to basic goals and ideas.
It is very helpful if you can find common ground with the charity you will be working with. This will allow you to develop a deeper relationship that benefits you both. It will be much easier to support the charity, and you will be able to trust in the charity more because you have similar values.
Look to Customers and Employees
Customers and employees are the backbone of your company. It can be helpful to go to them for suggestions on which charity to choose. Find out who they are donating to, what causes they support or what causes they would like to support. By doing this, you are ensuring that the charity you choose will something the people who are most important to your company will support and rally behind. Without the support of your customers and employees, it can be very difficult to pull off a charitable partnership.
You may consider doing a poll or survey to find out what causes your employees and customers are most interested in. Maybe make suggestions of certain charitable organizations and ask which one they would most likely support. Also, think about stories you have heard and things you know about your employees and customers. For example, if you live in an area that has experienced a natural disaster recently, then it might help you to lean more towards organizations that are working to help victims of the tragedy.
Consider How Much You Can Help
You probably have already determined how much support you can offer a charity. Perhaps you can only give a little money but can offer a lot of volunteer hours. If this is the case, then you should be looking for charities that will benefit more from volunteers than from money. This can help you to narrow down your list of possible causes.
It helps, too, because you will know that you can truly make an impact when you are well-matched to a charity. The whole idea behind charitable giving is to help as much as you can. You want to make an impact, so if you can find a charity that can do a lot with what you can offer, you can more easily reach this goal.
This can be a helpful way to narrow things down if you are looking at a few charities that all support the same cause. By thinking about how much you can help, you can choose the organization that will let you be the most involved in the cause you want to support, which should help make the financial backers of your business feel more comfortable with this partnership.
Check Out the Organization
You want to partner with a charity that is legitimate. This requires doing a little research into registration with the IRS and with other organizations, like the Better Business Bureau. You can also take a look at charities other reputable companies and people, like Donald Burns, are donating to.
It is also a good idea to make sure you fully understand what the organization does with the money it receives. Each charity should offer public financial records. Go over them to see how much is actually going towards helping the cause and what is being used for administrative and other costs.
It is also a good idea to think about the overall operations of the organization. Are they working on a local, state or national level? How do they help out their chosen causes? Knowing details like this can help you to learn more about what your donations will be going towards. It is essential that you understand what a charity does and how much of an impact it is actually making. You need to be able to prove to the people supporting your company that this is a worthy charity to rally behind.
Donating to charitable causes is always an admirable thing for a business to do. It benefits so many people in so many ways. However, you should always choose what charities you partner with carefully.
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